The Jump Nation website was created by Zen Web Solutions. They worked closely with the Jump Nation team to understand the business and gather requirements to deliver a robust solution that sets them apart from competitors.
Zen Web Solutions is an agency specialising in digital marketing, web design and content management systems (CMS):
A variety of methodologies have been used pre and post launch to enhance search visibility, usability and most importantly return on investment. A comprehensive digital strategy was developed which encompasses a range of digital marketing techniques including search marketing, email marketing, social media and conversion rate optimisation. Each campaign is analysed with learnings used for future activity, allowing the digital marketing activity to continually evolve.
The design stage involved producing a complete creative solution for the website. Requirements included creating a clean and crisp feel without compromising user-friendliness, developing brand affinity, providing a look that is visually stimulating wherever possible and allowing clear, simple navigation. Throughout the process providing an effective user journey was central to the project.
Content management system
JumpNation.com has been built on Zen Web Solution’s CMS and booking portal. This allows Jump Nation to have access to a system which is customisable, scalable, intuitive and above all easy to use. The chosen platform means that the website works seamlessly across a range of devices and can be tailored specifically to the needs of the user.